property investment sales search buy-to-let landlords uk house prices

New-builds flying off the market as appetite rises

New-builds are selling significantly faster than existing properties at the moment, and the sector is responsible for a boost in the supply of homes for sale too.

A new study by Stripe Property Group has revealed the strength of the new-build sector at the moment, demonstrating robust buyer demand for the property type in recent weeks in particular.

The research shows that new-builds made up 7.2% of all properties hitting the market for sale across the country over the past two weeks, with regional variations in some locations showing an even stronger pipeline of brand-new properties.

Meanwhile, a huge 14% of new-builds that were listed over the past fortnight are either under offer or sold subject to contract, compared with 12% in the existing property realm. As the cost of living crisis and soaring energy bills continue to impact people’s lives, this could have a major part to play in the spike in popularity of new properties.

Supply and demand by region

Across the country, stock levels in the new-build arena show some big regional variations in terms of what’s been listed for sale recently. The East Midlands was revealed to be the area with the highest level of new-builds, accounting for 9.2% of all properties listed over the past two weeks.

In the east of England , 8.5% of newly listed properties were brand new, followed by Scotland with 7.8%, the West Midlands with 7.7% and London with 7.3%.

On the demand side, appetite is higher in almost all parts of the country for new-builds than for older homes, judging by the speed at which they are snapped up once listed.

Scotland sees the biggest craving for the sector, where around 20% of new properties are under offer or sold subject to contract, which is 8.4% higher than for existing properties.

In Yorkshire and the Humber, there’s a 7.5% gap between demand for new and demand for older homes when using this measure, followed by 7.2% in the north east, 4.1% in the east, and 3.1% in the north west.

The only places in the country where existing properties seem to be more sought after, due to how quickly they sell, are the south west, London and Wales, according to Stripe’s research.

New-builds could be the safest bet

With the research showing that people are more likely to lean towards brand-new properties than older ones, there is an argument for there being more benefits to the property type than ever before.

Energy efficiency is a key concept at the moment, and one which property buyers are thinking about more than ever – particularly when considering rising energy costs. With uncertainty also surrounding house prices, the fixed price of a new-build can offer some stability.

James Forrester, managing director of Stripe Property Group, acknowledges that the market has starting showing “signs of wear and tear” due to economic turbulence, which has affected buyer numbers and house price forecasts.

He adds: “Despite this, the new-build sector continues to demonstrate strength and resilience and not only are a consistent level of new homes reaching the market, but the demand for these homes remains substantially higher than the appetite for existing homes across the vast majority of the nation.

“With as many as a fifth of all new-build properties selling within two weeks in some parts of Britain, the sector looks set to weather the current downturn, with new homes continuing to sell, while commanding robust market values in the process.”

Commenting on some recent research by Alliance Fund looking at the rising price premium associated with new-builds, Iain Crawford, CEO of Alliance Fund said: “With many now predicting an end to the pandemic property market boom, a new-build purchase is probably the safest path when looking to negate any downturn in property values over the coming months, as they also hold their value to a far greater extent.”

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT