View of a city waterfront in the UK with beautiful modern rental properties property investing

A unique position in the property market

We specialise in bringing together investors and property developers at the earliest stages of development

Access exclusive property investment opportunities directly from top UK developers

At BuyAssociation, we have long-standing relationships with some of the most reputable developers in the UK, enabling us to introduce our investor clients to some of the best off-market investment opportunities.

Our team of experts specialise in identifying upcoming projects in high-demand areas, as well as funding renovations and new-builds across major UK cities and towns. Established since 2005, we have built up an outstanding reputation among developers and investors and can help you to access some of the best property developments and exclusive investment opportunities before anyone else.

Group buying power

We work with property investors from around the world, sourcing opportunities from the best developers in the market.

Ahead of the market

Our position within the industry allows us to connect investors with developers at the earliest stages of a project.

Free of charge

All of BuyAssociation’s deals are sourced completely free of charge for our investors, with complete transparency and no hidden fees.

Our team

Caroline Marshall-Roberts

Group CEO & Founder

Sam Hadfield

Group Managing Director

Katie Walker

Group Commercial Director

James Dempsey

Group Sales Director

Libby Cheung

APAC Director - Hong Kong

Henry Shaw

Head of Sales - London

Georgia Knott

Operations Director

Andrew Davies

Investment Director

James Flatt

Investment Director

Charlie Baxter

Senior Investment Consultant

David Paradis

Senior Investment Consultant

Rebecca Rodriguez

Investment Consultant

Imogen Taylor

Marketing Executive

Eleanor Harvey

Content Manager

Jasmin Anusic

Assistant After Sales Manager

Amanda Cunningham

Head of Accounts

Katrina Scadding

Head of Lettings -

Jade Bowley

Regional Sales and Lettings Manager -

Our awards


An aerial view of the Manchester skyline from Deansgate, showing multiple high-rise properties

Our investment criteria

Direct control

We offer tangible, bricks-and-mortar investments with full control of your exit. We don’t deal with closed schemes or abstract investment schemes, and we will foster your relationship with the developers.


Our selected opportunities provide a unique choice of investments that you won’t find on listing websites. From ‘one of a kind’ units or blocks, and timed offers or deals, to simply the unit with the best view of the entire project.

Scenic photo of a rental property in Manchester City Centre

Choosing the best investment opportunities for our customers


Our investment opportunities are secured at attractive price points that will offer the best returns over time, with strong and sustained rental yields. Investing early means you can benefit from acquiring the property at its best price.


Location is everything, but we don’t follow the crowd. Our focus is on emerging locations with strong potential for growth. From city centre positions to buzzing commuter hubs, we focus on destinations with strong metrics and yields.

Types of property investment

  • Forward funding

    Forward funding involves paying in instalments towards the total final cost of an investment depending on the construction process. The final instalment is then paid upon completion. This option normally comes with competitive prices to generate higher yields for the buyer.

  • Individual units

    Individual investments are ideal for first-time property investors, owner occupiers or landlords looking to expand their property portfolios. Get access to new blocks, apartments, houses, HMOs or purpose-built student property, all direct from the developers.

  • Forward purchase

    This form of investment is a simple and fast way to aggregate a property portfolio. All it requires is a down payment when a deal is agreed with the developer. The payment of the remainder then follows on the practical completion of the project.

A modern apartment block
  • Preferred equity

    Preferred equity provides sponsors and property developers with a higher amount of leverage at a lower cost than common equity. For preferred equity real estate investors, it provides the opportunity to capture a fixed rate return with priority of payment and some upside.

  • Portfolio acquisition

    A lot of big portfolios have been traded over the past couple of years, which has allowed investors to acquire significant portfolios of existing stock. Due to the current shortage of existing stock portfolios, the competition is stiff and great portfolios are hard to come by.

  • Joint ventures

    Joint ventures and co-investments have, to a great extent, replaced traditional property funding arrangements, mainly due to the high cost of financing after the credit crisis. Debt positions are available across the whole capital stack; senior, stretched senior and mezzanine.

A beautiful apartment development with big windows and balconies

Join over 30,000 property investors

Access unique property investment opportunities directly from leading developers across the UK, and specialist advice from our team of experienced and knowledgeable consultants

What people say

In the press

Seen us in the press? Our views and opinions are shared across many well-known publishers and media outlets

A beautiful modern apartment with stylish decor


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