Savills report reveals fortune favours the brave in the UK property market

Savills report reveals fortune favours the brave in the UK property market

The report released by Savills on the 26th February, highlighted the fortunes of buyers over the past 15 years. Showing the importance of timing and location when it comes to the UK property investment market.

Using data from the Land Registry, the report revealed over half the buyers who sold property in England and Wales last year had purchased within the 15 year time-frame, with an average profit returned of £73,127.

Surprisingly, those who profited the most (average of £98,378) were the savvy investors were brave enough to invest post financial crisis in 2009. Largely against the backdrop of negative media sentiment and tough market conditions. Taking advantage of the favourable market conditions for active buyers.

The author of the report, Lucian Cook was quoted in the Financial Times, indicating that a 2009 purchase would have been “more luck than judgment”. “The mortgage markets were locked up, but I also suspect some of this is about whether people were brave enough to do it and whether some people in 2009 had enough accumulated equity at that point to be able to make the move.”

Avg. Profits by regions over 5, 10 and 15 years.

Savills report reveals fortune favours the brave in the UK property market

Source: Savills

What does the future hold for property investment

The Savills report continues to outline their current 5 year forecast for house prices. Suggesting a reversal of the North-South divide, with housing prices in the North of England and Midlands set to outperform London and the South. With a predicted 21.6% growth in the North-west and 19.3% in the Midlands.

Savills report reveals fortune favours the brave in the UK property market

Our experience at BuyAssociation, from working with developers and property investors for over 14 years, including the 2008 financial crash, really supports these findings. Getting the timing of “when” you enter into a investment, can be just as important as the exit. But relying on luck alone, is not necessary. In the long term, property investment in the right place at the right time will continue to offer strong returns.

London has seen huge growth, but its now to time to look north. Especially in emerging regional cities such as Birmingham, Manchester, Leeds and Liverpool. Which continue to offer strong rental yields and demand for new housing. At stamp duty friendly price points, considerably below equivalent purchases in London and the South. There are a number of strong options in the market at present. Especially for cash rich buyers.


Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT