Find out the top 10 things that today’s homebuyers really want….

There’s a perfect property out there for everyone – whether you’re an investor or an owner-occupier – and property portal Zoopla has narrowed down the 10 most looked-for requirements.

Those hunting for a property to buy online will often spend hours trawling the likes of Zoopla and Rightmove looking for something that ticks all the boxes. While there will be major differences in preference depending where in the country the search is taking place – for example, “sea views” in Cornwall or “good transport” in Manchester – Zoopla has come up with a list of the top 10 keyword searches across the country.

1. “Detached”

This was the most searched-for word on Zoopla as homebuyers are looking for the ultimate dream pad with space to grow. While in a city centre this would be unlikely to turn out a huge number of results, those living out of town will have more luck with finding a detached property.

2. “Garage”

Data released last year by the Society of Motor Manufacturers and Traders showed a slowdown in the number of cars being bought by Brits, but it’s still a hugely important factor for many househunters. Perhaps it’s the extra storage space that will come in most handy for those with a garage.

3. “Bungalow”

As people head towards retirement, many will be looking to release some cash from their long-term property and downsize, which probably explains why “bungalow” is the third most popular search term in the list.

4. “Parking”

Having a garage attached to a property is a definite luxury, but just being able to park your car securely in either a car park or a designated parking space is handy for both village and city dwellers. However, if the property has great access to public transport, maybe this one is an added bonus rather than a must-have.

5. “Annex”

Co-living and multigenerational living are growing in popularity as people look to make savings on property ownership, and many are searching for an annex to either house an ageing relative or a young adult who wants a bit of independence before getting onto the property ladder themselves. Others might be looking for an annex to let out and make a bit of extra money.

6. “Garden”

Having green space that’s all yours is something many homeowners might take for granted, but in cities like London, it’s a definite added bonus and often a rarity. Renting tenants will happily pay more for the luxury of a garden, and many homebuyers would probably do the same.

7. “Freehold”

Owning the land your property sits on is a draw for many, particularly as the ground rent scandal rages on. While many flats will be on a leasehold only basis, some would still rather only consider a freehold property.

8. “Cottage”

The majority of Brits still want their home to have character, a recent study has shown, which probably explains why the word “cottage” made it into the top 10 search terms.

9. “Acres”

Many people dream of being landowners for a variety of reasons – from having lots of space and freedom surrounding your property, to those looking at profits that can be made from gaining planning permission and even developing an additional property on your land.

10. “Rural”

According to the results, a huge number of the country’s househunters have dreams of escaping to the country, with “rural” rounding off the list.

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT