Our unique position in the property market

We specialise in bringing together investors and property developers at the earliest stages of development

Access unique property investments directly from top UK developers

We specialise in bringing together investors and property developers at the earliest stages of development, identifying and building investment opportunities and funding renovations and new-builds throughout major UK cities and towns. Using our unique position in the property market since 2005, we can help you access some of the best property developments and unique opportunities before anyone else.

Group Buying Power

We work with property investors from around the world, sourcing opportunities from the best developers in the market.

Ahead of the market

Our unique position in the market allows us to connect investors with developers at the earliest stages of a property development.

Free of charge

All of BuyAssociation’s deals are sourced completely free of charge for our investors, directly from the developer.

Our team

Caroline Marshall-Roberts

Group CEO & Founder

Sam Hadfield

Group Managing Director

Katie Walker

Group Commercial Director

James Dempsey

Group Sales Director

Libby Cheung

APAC Director - Hong Kong

Henry Shaw

Head of Sales - London

Georgia Knott

Operations Director

Andrew Davies

Investment Director

James Flatt

Investment Director

Charlie Baxter

Investment Director

David Paradis

Investment Director

Imogen Taylor

Marketing Manager

Eleanor Harvey

Content Manager

Jasmin Anusic

Assistant After Sales Manager

Amanda Cunningham

Head of Accounts

Katrina Scadding

Head of Lettings - hapi.space

Jade Bowley

Regional Sales and Lettings Manager - hapi.space

Our awards

Our investment criteria

Direct control

Tangible, bricks-and-mortar investments with full control of your exit. We don’t deal with closed schemes or abstract investment schemes, and we will foster your relationship directly with the developers.


Our selected opportunities provide a unique choice of investments that you won’t find on listing websites. From ‘one of a kind’ units or blocks, to timed offers or deals, or simply the unit with the best view of the entire project.

Manchester Metrolink tram near the town hall

Choosing the best investment opportunities for our customers


Our investment opportunities are secured at attractive price points that will offer the best returns over time, with strong and sustained rental yields. Investing early means you can benefit from acquiring the property at its best price.


Location is everything, but we don’t follow the crowd. Our focus is on emerging locations with strong potential for growth. From city centre locations to buzzing commuter hubs, we focus on destinations with strong metrics and yields.

Types of property investment

  • Forward funding

    Forward funding involves paying in instalments towards the total final cost of an investment depending on the construction process. The final instalment is then paid upon completion. This option normally comes with competitive prices to generate higher yields for the buyer.

  • Individual units

    Individual investments are ideal for first-time property investors, owner occupiers or landlords looking to expand their property portfolios. Get access to new blocks, apartments, houses, HMOs or purpose-built student property, all direct from the developers.

  • Forward purchase

    This form of investment is a simple and fast way to aggregate a property portfolio. All it requires is a down payment when a deal is agreed with the developer. The payment of the remainder then follows on the practical completion of the project.

  • Preferred equity

    Preferred equity provides sponsors and property developers with a higher amount of leverage at a lower cost than common equity. For preferred equity real estate investors, it provides the opportunity to capture a fixed rate return with priority of payment and some upside.

  • Portfolio acquisition

    A lot of big portfolios have been traded over the last couple of years, which has allowed investors to acquire significant portfolios of existing stock. Due to the current shortage of existing stock portfolios, the competition is stiff and great portfolios are hard to come by.

  • Joint ventures

    Joint ventures and co-investments have, to a great extent, replaced traditional property funding arrangements, mainly due to the high cost of financing after the credit crisis. Debt positions are available across the whole capital stack; senior, stretched senior and mezzanine.


Join over 30,000 property investors

Access advice and unique property investment opportunities directly from leading developers throughout the UK

What people say

In the press

Seen us in the press? Our views and opinions shared across many well-known brands

Station Terrace


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