Reading property investment

Reading’s buy-to-let property investments

Get exclusive access to Reading’s newest high-quality investment properties with the help of expert consultants.

Looking to build a premium property investment portfolio & produce lucrative returns?

Let us help you secure buy-to-let property in Reading to ensure unrivaled passive income.

As an award-winning investment consultancy, BuyAssociation is dedicated to providing our community of investors with property-based products sourced directly from leading developers in the UK.

We connect investors and developers at the primary stages of development projects, securing exclusive discounts through our group buying power. Our careful approach to acquiring investment opportunities grants our clients access to high-quality, lucrative developments before anyone else. We work closely with developers both regionally and internationally, and some of the locations we focus on include Manchester, Leeds, Stockport, Salford, Liverpool, Birmingham and Nottingham.

By turning to BuyAssociation, you can expect to benefit from a smooth, streamlined and straightforward investment process. To talk to us about acquiring strong investments, get in touch today.

reading town centre

Why invest in Reading?

  • Second best city for growth in the UK (PwC 2019)
  • Fastest growing economy between 2018 and 2021 (Ernst & Young 2018)
  • Top 25 most attractive district for foreign direct investment (Financial Times)
  • 25 minutes from the centre of London with 200 trains a day
  • 42,000 people employed in tech jobs attracting thousands of affluent young professionals
town hall reading

One of the most up and coming commuter hubs near London, Reading is particularly attractive for people looking to escape the expense and pace of life of the capital for a more appealing situation on the outskirts. However, it’s not just for commuters, as the jobs market in Reading is thriving, particularly in the technology sector.

Reading is a historic university town offering character, charm and a huge range of amenities and entertainment for its residents. With London to the east, the Chiltern Hills and North Wessex Downs to the north and west, both of which are Areas of Outstanding Natural Beauty, there are plenty of reasons to consider Reading as a property investment location.

Property investments in Reading

Reading town shops bars

Gentrification on the high street

Reading’s town centre is a bustling hub of coffee shops, bars, restaurants and shops, with new, trendy places continuing to pop up. The overall appearance of the centre is continually improving, boosting its street credibility among people considering moving there.

This has come hand in hand with the expansion of technology jobs available in the city attracting young people, as well as the exodus of Londoners in search of a different pace of life who are attracted to nearby Reading. This creates a snowball effect, attracting more businesses and investment to the town which boosts the housing market.

Reading houses

Homes for every taste

From brand new developments to period properties, large houses to flats, and even commercial to residential conversions offering city centre-style living, the housing market in Reading has a lot to offer.

House prices are currently an average £362,047 according to Rightmove (November 2019), and the market has been extremely resilient to Brexit – house prices have risen around 8% since 2016 when the EU referendum took place, up from £334,644. The pricing levels can be a tale of two cities; Reading was recently named as the place with the highest number of million-pound properties in the UK, yet investment property prices remain competitive.

Reading train station

Key location

As a commuter hotspot, Reading recently came in 31st place of 115 areas to live outside London according to Totally Money, scoring particularly well in its affordability levels in comparison to similar towns.

You can reach central London in just 26 minutes by direct train, while by car it is just over 40 miles. Heathrow Airport is also just 26 miles away, with its international connections offering access to the rest of the world. As mentioned above, some of the country’s most beautiful scenery can be reached within a short drive of Reading, making it an ideal location for people looking for the best of both worlds.

The upcoming Crossrail Elizabeth Line will connect Reading directly to London and across the city without having to change trains, which will transform the commutes of many people living in Reading and will inevitably attract more residents.

canal view in reading

Excellent rental prospects

Rental prices in Reading tend to be higher than the national average at around £1,150 a month, and there is huge demand for rental properties among the town’s young professionals in particular.

Reading has around 44,000 people employed in the creative industries, which is the fourth highest in the UK, while it also boasts a concentration of tech businesses eight times higher than the national average (Living Reading). A large number of students at the prestigious Reading University stay on after graduation, further adding to the young professional workforce who are likely to want to rent in the town.

The importance of location when investing in property

At BuyAssociation, we source investment opportunities by conducting significant research on data and statistics, market forecasts, average property prices, economic growth and tenant demand. By paying attention to exciting locations with endless opportunities in industry and property, we can acquire developments that will maximise property portfolios. It is crucial as a property investor to focus on locations with strong metrics and positive forecasts.

Whether you are a first-time investor or an experienced property buyer, the following primary factors should always be considered when searching for advantageous investment property:

  • House values

    Taking into account the intended value of your property once it comes to reselling is vital for achieving capital appreciation. As part of your location research, take a look into the significantly higher valued homes and where they may be placed across the city. You want to ensure that the price you pay for a property is worth exactly what you pay, factoring in any additional costs such as requirements for renovation, property taxes and maintenance.

  • Rental prices and demand

    City centre living is popularising in many key cities across the country. For this reason, many tenants are willing to pay a high rental cost for the convenience of living in a central area in close proximity to universities, businesses and retail. By researching the average rent charges of different locations of interest, you will be able to accurately estimate the rental costs you should be charging. Similarly, it is essential that the location you pick has constant rental demand in order to avoid void periods and loss of income.

  • Market growth

    Investing in a prime area predicted for strong future growth is crucial to your decision making. By analysing the forecasts for population and economic growth, you should be able to narrow your search. As an increase in population occurs, the demand for housing correlates, leading to an even larger increase in investment opportunities.

  • Business opportunities

    Many of the UK’s biggest cities have transformed into specialised business hubs for a variety of sectors. By looking into the prospects for careers and upcoming jobs in different areas, you should gain an understanding of how likely people are to move to that location. Most of the UK’s thriving cities are also prominent for business, meaning that a rise in population is inevitable where people wish to relocate to advance their careers.

Interested in investing in Reading property? Contact us today

Our property investment company is committed to granting our investors access to developments in the UK’s most desirable locations and offering helpful and honest advice. From luxury accommodation to New York-style apartments, the possibilities are endless when working with a consultancy that focuses on diversity and trends. Our forward-thinking approach ensures the ongoing deliverance of remarkable discounts, helpful property advice and a streamlined investment process from start to finish.

Once your investment has been secured, we smoothly hand over to the vendor, enabling you to finalise your investment hassle-free. We make it our mission to keep a comprehensive paper trail of each step of the process, offering the reassurance you deserve to feel comfortable and confident in your investment. We understand that everyone’s investment journey is different, which is why we do things differently at BuyAssociation. If you’re an investor looking to build your portfolio and want to benefit from our bespoke services, contact us today on 0333 123 0320.


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