uk buy-to-let uk rents

UK buy-to-let property sees boost in demand from tenants

While many people are feeling the pinch right now, including landlords, there’s some positive news for UK buy-to-let as properties continue to be snapped up by tenants.

The UK buy-to-let sector needs more homes to keep up with the racing demand of the country’s tenants, according to recent comments by Richard Rowntree, managing director for mortgages at Paragon Bank.

This comes on the back of Paragon Bank’s latest landlord survey which found the highest ever level – 67% – of respondents had experienced increased tenant demand during the first quarter of the year. It is up from the 65% recorded in 2022, another year marked by a high need for rental homes and the previous record high.

Just less than half (44%) of respondents described the increase in tenant interest as “significant”, in a sign that UK buy-to-let is more in demand than ever. It is also the highest figure recorded for this response from landlords, since records began in 2011 in the data compiled by BVA BDRC.

UK buy-to-let prices pushing up

As would be expected when the level of tenant need surpasses the supply available, the increased competition can push prices up and this has been happening for many months now, with rental costs now at record highs across much of the UK.

Of those surveyed, 85% of landlords said that rents were indeed on the rise in the area where they let property. More than half (52%) said they themselves would be putting rents up across their portfolios over the coming six months, with an average rent hike of 8.2%.

There is probably more to the rental price increase than just greater demand, though, as landlords are facing a tougher environment in many respects than before. Higher mortgage costs are affecting the buy-to-let sector, while repair and maintenance costs have also increased, and many landlords are passing these hikes onto tenants.

According to 73% of landlords, they were putting rents up to cover the higher running costs of their properties, while 60% were doing so to align with local market rents, and 49% were using a rent hike to cover the increasing costs of mortgage borrowing.

Where are homes most in demand?

Paragon’s survey narrows down the varying levels of demand on a broad regional basis across UK buy-to-let homes, but within these regions there will be huge variations again. For example, demand may be higher in cities than in some out of town areas, as well as varying by specific property type.

The poll found that, in the east of England, around 90% of landlords had experienced an increase in tenant demand. By contrast, only 73% of West Midlands landlords reported high levels of increased demand.

In the south west, 94% of respondents described the demand for their properties as strong or very strong, compared with 92% in Wales, 92% in the West Midlands and 91% in the south east.

Increasing competition

While UK buy-to-let properties are certainly hugely sought after among tenants at the moment, which can have a positive impact on landlords due to the fact that it is easier to fill their homes, it means the landscape can be extremely challenging for tenants.

Richard Rowntree, managing director for Mortgages for Paragon Bank, said: “The fact that we’ve seen another high in the proportion of landlords who have told us that they’ve experienced an increase in tenant demand reinforces what I’ve said previously; put simply, we need more private rented sector homes, not less.

“An important element of this is a policy that strikes the right balance between driving up standards and providing tenants with protection while not acting as a barrier to investment.

“Failure to address this will further drive rental inflation and increase competition for rented homes at a time when affordable housing is as important as ever.”

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT