tenants buying

Two fifths of tenants want to keep their rental home

The UK’s private rented sector is going from strength to strength, and the improvements aren’t going unnoticed by tenants…

Today’s tenants are happier than ever in their rental homes, it seems. New research from Wayhome has revealed that as many as 42% of renters would even like to buy the home they are currently renting from their landlords.

The survey included the opinions of 4,002 people who are living in rental accommodation across the country. When looking at the private sector alone, the figure rises to 45%, while 38% of social tenants would be interested in buying their property if it were feasible.

Location plays a part for the tenants who would most like to stay put in their property for the long run. Those in London are the most likely to desire to buy, with 53%. In Yorkshire and the Humber, 46% of tenants would snap up their rental home if they could, followed by 44% in the south-east.

What makes tenants want to stay put?

The results of the survey shed some light on what today’s tenants value the most in their homes. For landlords and property investors, focusing on these key aspects could be a good starting point to increase the desirability of their rental properties.

Location came out on top, which was the main draw for 51% of tenants wanting to keep their property. This, of course, is one of the key things any buyer and prospective tenant will be keen to get right. Areas close to good local amenities, transport links and in sought after areas will always have the highest demand.

On a simpler level, 50% of people said they just love the property, while 38% wanted to stay simply to avoid the hassle of moving. This is another key point to note for landlords; tenants value long-term tenancies that give them more security.

A further 36% of tenants who wanted to buy their rental said it was because they had spent money furnishing it. Again, this is a good indicator that today’s tenants are looking for much more than a short-term fix; many are looking for a long-term home.

Test-driving a property

Wayhome’s survey also found that more than a quarter (26%) of homeowners would have liked to have bought their previous rental home if it had been an option at the time.

For many, renting is a way of testing out an area before buying there. Particularly in the current climate, with people relocating to suit their new work-life balances, there could be huge numbers of tenants looking to dip their toes into a new location before committing to buy.

According to Wayhome, the landscape remains tougher than ever for first-time buyers.

Nigel Purves, CEO of Wayhome, says: “It is clear from this research that renters in the UK want to have more of a stake in their home. But with prices going up, mortgage affordability becomes more constrained than ever, which makes getting on the ladder an increasingly distant dream.

“Renting a home could effectively be like taking a car for an extended test-drive. Renters get under the skin of the property by living there and will soon know whether they’d like it as their long-term home.”

“If it’s a home the tenant can afford to rent on an ongoing basis and the landlord is open to selling, surely there should be some way of helping to finance a deal with two willing parties?”

BuyAssociation has a range of property investment opportunities available across the UK, from traditional buy-to-let to build-to-rent and HMO properties. Browse a selection of our investments here, or get in touch for more details. 

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT