Survey shows UK millennials prefer city centre living

Survey shows UK millennials prefer city centre living

Living close to work or university is a key priority for renters, especially among young professionals, showing the continued demand for rental properties in city centre locations.

GoCompare, a comparison website, has recently gathered data on tenants and landlords across the UK. The tenants were surveyed on what they deem important in rental properties, and then statistics were gathered on what landlords are offering on Rightmove.

The data on tenants were collected from 1,000 renters across one month, and it was compared to 1,546 rental listings on Rightmove. Although this is a small proportion of the overall UK property market, it highlights the importance of targeting the right location and amenities that attract UK tenants.

What features millennials prioritise in rentals

In GoCompare’s survey, the vast majority of millennials stated it was very important or at least somewhat important to rent a property close to their work or university, typically in prime city centre locations. In fact, 47.83% of tenants aged 18 to 24 found living near work or university very important, while 44.22% of renters aged 25 to 34 said it’s somewhat important. On top of that, 44.44% of all the renters surveyed thought close proximity to social activities, restaurants, and bars are somewhat important. Young adults especially prioritised it with 50.43% of tenants aged 18 to 24 deeming it somewhat important and 50.58% of the 25 to 34 age range.

The statistics also suggest younger renters are wanting to rent one or two-bedroom homes or flats instead of studios. Forty percent of tenants aged 18 to 24 said the number of bedrooms in a rental is very important and 45.38% of tenants aged 25 to 34 agreed. Additionally, it’s been forecasted that eco-friendly investments might attract more millennials to your property, and many young adults aged 25 to 34 prefer unfurnished rentals. It’s important to cater to tenant demands to attract and retain UK renters to your buy-to-let property.

Overall, tenant demand has increased while supply has fallen, creating openings in the rental market. Numerous studies have shown city centre living is extremely popular among young adults, highlighting why buy-to-let investors should prioritise modern accommodation in city centre locations.

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT