Would you pay £30,000 more to live in one of England’s market towns?

If you want to live in a picturesque English market town, you can expect to pay an average of £280,690, which is 21% higher than it was five years ago. 

The figures from Lloyds Bank show that buyers are forking out a premium of £30,788 compared to neighbouring areas, which is an average of 12% higher than other homes in the same county.

Topping the list was Beaconsfield, where the average house price is a massive £1,049,659, which is 161% more than the average for Buckinghamshire.

The south-east of England had the highest number of towns in the top 10 most expensive, with Henley on Thames in Oxfordshire at £831,452, Alresford in Hampshire at £541,529, and Cranbrook in Kent at £490,566.

In the north, the priciest market town is Altrincham in greater Manchester, where property prices are £431,295 on average.

Grab a bargain

Nor surprisingly, the most affordable market towns are in the north, with Ferryhill in Durham topping the list at just £78,184. There are four market towns in Durham that are in the top 10 cheapest in England.

The top 10 cheapest market towns in 2017 are:

  • Ferryhill, Durham – £78,184
  • Crook, Durham – £115,659
  • Immingham, Lincolnshire – £115,769
  • Stanhope, Durham – £142,535
  • Saltburn, Durham – £144,717
  • Tickhill, Derbyshire – £147,543
  • Guisborough, North Yorkshire – £151,309
  • Marsden, West Yorkshire – £154,830
  • Boston, Lincolnshire – £161,538
  • Cartmel, Cumbria – £165,335

Market towns attract more buyers due to the quality of life typically on offer, with rural charm combined with local amenities and transport links. Their historic nature means there are often a shortage of new-build developments on offer, pushing the prices up due to lack of supply.

Many market towns often appear in the annual lists of the happiest places to live in the UK – last month the top 10 included Epsom and King’s Lynn, both popular market towns.

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT