Investors are talking about Fountain Court, the latest property investment opportunity unveiled in partnership with BuyAssociation in one of Birmingham’s most exciting locations.
Birmingham has long been a city of transformation. Known historically as the ‘City of a Thousand Trades’, its industrious spirit has evolved into a dynamic economy centred on finance, technology, education, and healthcare.
In recent years, a vibrant cultural scene, a youthful population, and major regeneration projects have helped propel the city into one of the UK’s most exciting urban success stories, with a booming residential and commercial property market.
The city has long laid claim to the title of the UK’s ‘Second City’ – a status often contested by its northern rival Manchester. However, since then-Prime Minister Rishi Sunak announced the controversial cancelling of HS2’s northern leg – a decision the current Labour government confirmed it would not reverse, that claim may now carry even more weight.
This surprising shift in national infrastructure policy has handed Birmingham a unique advantage. Rather than being a pass-through city, it becomes the primary gateway between London and the north. And that change, while politically contentious, is proving to be a commercial and property catalyst few saw coming, propelling the city towards a new era of growth and opportunity for investors.
Already on the rise
Birmingham was on an upwards trajectory long before HS2 plans were finalised. Its population climbed by 6.7% between 2011 and 2021, with projections indicating the total number of residents could hit 1.2 million by 2038, while it is also known as the youngest city in Europe with hundreds of thousands of under-40s calling the city their home.
Many are drawn to Birmingham by its world-class educational facilities, fantastic and growing jobs market, and its buzzing entertainment options both day and night. Today, the cultural landscape offers a rich and diverse tapestry of art, history, cuisine, music, festivals and more, with a strong local identity and community spirit that belies the sheer size of the city.
Innovation and industry have long since been key pillars of the city as far back as the medieval times, and Birmingham arguably retains its position as one of the most industrious cities in the world. Manufacturing is still a key sector, while growth in healthcare, financial and business services, public services, retail, hospitality and more have all boosted the city’s economy.
From the Innovation Birmingham campus to the ongoing creation of Knowledge Quarter Core, it is clear that the city continues to prioritise productivity and economic activity for its future. This vast canvas of employment opportunities, as well as the new ones set to be unlocked through the arrival of HS2, are driving growth and opportunity in the city.
HS2: The final destination
The creation of Britain’s high-speed railway, HS2, which was intended to more efficiently connect the north of England with London, has been fraught with political tension and economic turbulence, leading to the whole project ultimately being cut short. For Birmingham, though, the outcome can only be positive, as the city is currently penned to be the end of the line for the project, with journey times to the capital being slashed to just 45 minutes.
Birmingham is set to benefit from what infrastructure specialists call the “terminus effect”, as it attracts the additional footfall that may otherwise have passed the city by, with both talent and businesses expected to be drawn to Birmingham as it becomes a feasible alternative to London.
Work has already started on the new HS2 station at Birmingham’s Curzon Street in the city centre, and current projections estimate it will be up and running by the early 2030s. This timeframe presents an ideal window for forward-thinking investors to seek out opportunities in the city.
Buying, living and investing in Birmingham
Birmingham has so many strings to its bow, and this has led to it receiving numerous accolades in recent years. Last year, it was named the UK’s most investable city outside London by PricewaterhouseCoopers (PwC), while more recently it was listed in the Sunday Times ‘Home Hotspots’ feature which recognised Birmingham’s many attributes including its affordable (but rising) house prices, the level of disposable income per household, and the young average age of 34 years old.
It also pointed to its ‘hot sellers market’, with 44% of properties on the market currently under offer, reflecting the surging demand for property in the city.
With HS2 bringing even more economic strength and regeneration to Birmingham, housing demand and property values will be pushed up further, particularly around the central business district, Snow Hill and the Curzon Street Corridor. As more commercial tenants establish headquarters in the city, the number of professionals choosing Birmingham as their home can only grow.
An investment opportunity perfectly positioned
One prime opportunity within the remit of this growing momentum is Fountain Court, a major new residential development just a 10-minute walk from the new Curzon Street HS2 station, and less than 250m from Snow Hill station, neighbouring the Colmore Row business district and the beautiful Cathedral Square.
This is a rare residential opportunity right in the heart of the city, that is perfectly positioned to access everything the city has to offer, and make the very most of the benefits brought to the city from HS2.
The five-storey building situated around a period courtyard offers a piece of local history with fully modernised regal living thanks to a sensitive conversion from the award winning and Birmingham based developer, Elevate Property Group.
With just 70 apartments available in total and a limited launch allocation, including studios, one-bed and two-bedroom units, Fountain Court is an ideal city centre property for investors, residents and tenants looking for the very best of Birmingham. The project is available to view now and is expected to be complete by April 2026.
Residents will be within easy walking distance of many of Birmingham’s major employers, with the prestigious Colmore Row right out your front door, home to the likes of Goldman Sachs, PwC, Irwin Mitchell and DLA Piper – and plenty more Grade A office space that is being tenanted by the growing number of major businesses moving to Birmingham.
Paradise Birmingham, a £1.2bn redevelopment project, is also just a short walk away and rapidly becoming one of the city’s biggest commercial centres.
Snow Hill train station is just a five-minute walk from Fountain Court, providing direct trains to London as well as other parts of the country – until HS2 arrives to bring super-fast journeys to the capital.
For investors seeking early access to a city well and truly on the rise, and a development situated at the crossroads between Birmingham’s commercial and cultural future, Fountain Court represents a strategic, long-term opportunity.
To find out more about securing a property in one of Birmingham’s most exciting new addresses, get in touch with BuyAssociation today.
