Nobu Manchester will be the city’s tallest skyscraper and the first Nobu-branded residence in the UK. What impact could it have on the market for property investors?
Plans for a series of three towers in the heart of Manchester were approved by the council earlier this year, consisting of a total of 153 storeys of mixed-use blocks.
The highlight of the three new developments will be the huge 76-storey, 246m skyscraper Viadux 2, which has been renamed Nobu Manchester after the internationally renowned hospitality company decided to collaborate with the developers to create the branded residence. The tower will be the tallest in Manchester.
Nobu, which is part-owned by Hollywood actor Robert De Niro, is known for its luxury dining offering, and the new skyscraper will feature a high-end restaurant bringing “world-class dining to the heart of the city”.
There will also be a 160-room hotel, which will be only the third Nobu hotel to exist in the UK and the first outside London, as well as 452 apartments giving residents access to a swimming pool and spa alongside other amenities.
The hospitality mogul is relatively new to branded residences, having launched its first in Los Cabos only two years ago. Along with Nobu Manchester, it has destinations including Cairo, Toronto and Abu Dhabi in its sights.
Nobu Manchester: Embracing the city
While everything about the project symbolises luxury living, the Nobu brand is keen to embrace the unique nature of Manchester and ensure the development is in keeping with the area.
Trevor Horwell, CEO of Nobu Hospitality, said: “We are proud to include Manchester in our global collection, with its vibrant culture and growing global status. Strong partnerships are essential to our success, and with Salboy, Fred Done and Simon Ismail, we have the best-in-class partners with a solid reputation and a world-renowned vision.”
“Having grown up in the area, I am personally immensely proud of this project in a city that continues its evolution as a global destination for luxury hospitality. Manchester is home to world-class developments, a thriving culinary scene, and a growing demand for high-end lifestyle experiences.
“None of our locations are cookie cutter; we wholeheartedly embrace the spirit of each destination. We are delighted to be working with Salboy to blend the Nobu experience with the essence of Manchester.”
Impact on Manchester
Nobu Manchester will be located between Manchester Central and Deansgate, as part of the ongoing Viadux development. Being not only the tallest skyscraper in the city, but also the first Nobu offering of its kind outside London, it is already creating a buzz around this central part of the city.
Situated within walking distance of Manchester’s key transport hubs, central business and retail offerings, and leisure and amenities, Nobu Manchester will enhance the city’s appeal to both buyers and businesses, and create more opportunities for property investors looking to get involved in a rapidly improving market.
Manchester is regularly listed as one of the top property investment destinations in the country, recognised for its high rental yields, affordable but rising property prices, and huge levels of tenant demand generated through both its world-class universities and its rapidly expanding employment opportunities.
Recent investment and regeneration announcements, including the government’s 10-year Industrial Strategy for which Manchester forms a key aspect, are all set to enhance the city’s offering further over the coming decade, propelling it further as a prime destination in the UK.
Nobu Manchester is yet to launch for property investors, but numerous other developments opportunities are rapidly evolving across the city.
Key dates:
March 2025: Nobu Hospitality partnership with developer Salboy unveiled
April 2025: Planning approved
End of 2025-early 2026: Possible launch
c.2031: Predicted completion
If you’re interested in property investment in Manchester and want to get ahead of the Nobu Manchester launch, register with BuyAssociation today to stay informed and learn about our investment opportunities ahead of the market.
