Prime Central London estate agent Lurot Brand, recently installed what they believe is the biggest screen on record in any estate agent’s window in the UK.
The huge screen, which measures a whopping 120cm (48 inches) by 198cm(78inches) so 226cm on the diagonal which is how they measure televisions, making it 7’4’’ or (89 inches).
It is three times brighter than a normal television, but is completely glare proof.
James Robinson, general manager, Lurot Brand said: “There may be larger televisions on the back walls of estate agents offices but not in their actual shop windows as normal televisions are not bright enough to deal with direct sunlight.”
Mr Robinson adds: “This screen has a three gig built in hard drive which allows the user to download what they want to play, or run it through Wifi, USB, LAN, HDMI or with the iPhone App. They can switch between the carousel property programme, to video tours of mews streets from the remarkably simple phone App. A television this size can be bought for £7000 however ours cost more than £15,000.”
Screen installation causes a storm
Sam Cook, managing director at Urban Storm, the company responsible for installing the screen, had his eureka moment in 1988, when he saw scaffolding safety netting as a potential opportunity for printed advertising. At the age of just 18 years old, he created a company that took his vision to a global audience. Urban Storm has since diversified to focus on the installation of the vast digital advertising screens as seen in Piccadilly Circus, London’s arterial roads, shopping malls and at football stadiums.
James Robinson, general manager at Lurot Brand said: “Over a Guinness at The Cow, Notting Hill, Sam suggested it would be fun to fit one of his huge screens in the window of our Ladbroke Grove office, so we did. Being situated on the very busy Ladbroke Grove/Holland Park Avenue junction, the screen is really eye catching and has been a resounding success. I firmly believe this is the future for estate agency windows. Unlike traditional window cards, the price and the details of the properties are updated automatically, as our software functions in real time, and people get really mesmerised by it!”
