We are excited to announce that BuyAssociation has been acquired by GetGround.
The acquisition unites BuyAssociation’s established news, distribution, developer, and investor audience with GetGround’s property investment platform that supports investors holding over £2billion of UK property with ownership structuring, funding, insurance, and ongoing management.
Together, we become one of the most connected and influential forces in UK property investment, bringing industry distribution, investor reach, news and insight, and ownership infrastructure into a single platform.
For investors, this combination offers greater reach and a seamless, end-to-end service, from accessing opportunities through to long-term ownership and management.
The deal comes at a time when demand for UK property investment remains strong, but the process of making and maintaining those investments has become increasingly complex.
Developers are placing greater emphasis on distributors that can offer certainty of sales and access to qualified buyers, while investors need clearer support beyond acquisition.
The deal adds greater scale and access to a wider pool of UK and international investors, which gives developers a more reliable route to market and investors access to better-curated, better-vetted stock delivered with greater consistency.
This is not a new relationship – BuyAssociation and GetGround have worked together to support the same clients for many years.
To ensure continuity, BuyAssociation will continue to operate under its own brand, delivering its established distribution business and property news service.
In addition, the BuyAssociation team will join GetGround in full, with our founder, Caroline Marshall-Roberts, stepping down as CEO and remaining on hand as a senior adviser.
If you have any questions, please feel free to call us on +44 (0) 333 123 0320. You can read the full press release below:
Press Release, London & Manchester, 11 December 2025 –
Moubin Faizullah-Khan, CEO of GetGround: “Combining BuyAssociation’s reach with our technology platform helps us all to deliver market-leading stock, service and long-term outcomes for both developers and investors. We’re paving the way to create the UK industry’s most integrated, high-capacity property investment platform.”
GetGround, the all-in-one digital property investment platform, has completed a strategic acquisition of BuyAssociation, the award-winning Manchester-based property investment distribution and media group.
In the last 20 years, BuyAssociation has become one of the most active and successful providers of property investment opportunities in the UK. Combining its long-standing relationships with some of the country’s most reputable and in-demand developers with a deep pool of domestic and overseas investment clients, BuyAssociation facilitates hundreds of the best off-plan investments in high-demand regions every year. The company also operates a highly-ranked news and information service for the UK property investment community.
Launched in 2020, GetGround’s fintech platform serves a subscriber base of 30,000 active UK property investors with all-in-one property investment software, and provides additional sourcing, funding and insurance services to a wider pool of 200,000 property investors and landlords globally.
Joining forces with BuyAssociation’s expert team and distribution network supports GetGround’s strategy to strengthen its position at the heart of the UK property investment industry. Together, the group becomes one of the most connected and influential forces across UK property investment, combining industry distribution, investor reach, news and insight, and ownership infrastructure.
The deal comes at an important time as the UK new-build investment market undergoes structural change. On average, 190,000 to 210,000 new-build homes have been completed per year over the last five years, and investors account for 15-25% of units sold in major urban schemes. Investor demand for new-build stock remains steady; however, developers are increasingly showing preference for distributors that can provide certainty of sales and access to qualified buyer bases. GetGround and BuyAssociation’s combined offering to the market provides developers with a reliable route to market and investors with better-curated, better-vetted stock at scale.
Moubin Faizullah-Khan, CEO of GetGround, comments:
“We have worked with the BuyAssociation team for many years, supporting the same clients to source, fund and manage their investment properties. This deal is a natural extension of that partnership and sets us up well to hit our growth goals. Combining BuyAssociation’s reach with our technology platform helps us all to deliver market-leading stock, service and long-term outcomes for both developers and investors. We’re paving the way to create the UK industry’s most integrated, high-capacity property investment platform, and we can’t wait to see the results.”
This is a growth-led acquisition with no structural reductions planned. BuyAssociation’s team will continue to operate under the BuyAssociation brand, and senior members of its team, including Sam Hadfield (Group MD), Katie Walker (Group Commercial Director) and Henry Shaw (Sales Director), will join GetGround’s senior management team. Caroline Marshall-Roberts, founder and current CEO of BuyAssociation, will step out of daily management after leading the organisation for more than two decades. In a consultancy role, Caroline will offer support to the expanded group as a senior advisor.
Sam Hadfield, Group MD of BuyAssociation, adds:
“Joining forces with GetGround is a completely natural next step in BuyAssociation’s journey. We’ve spent years building deep relationships with developers and a distribution model that consistently delivers results. Demand for high-quality UK investments has never been greater, but making and maintaining those investments is a complex process. We’re excited to introduce our investor network to GetGround’s capabilities and resources to relieve that complexity. This creates better experiences for BuyAssociation customers and helps us to achieve our goal to serve them through their entire ownership lifecycle.”
Caroline Marshall-Roberts, founder of BuyAssociation, concludes:
“It has been an honour to build and lead the BuyAssociation team over the last two decades, and handing over the reins now to Moubin and Sam fills me with immense pride. This deal brings together two established businesses with hugely complementary strengths, setting the scene to drive higher quality, transparency and efficiency across the UK property investment landscape. I am looking forward to supporting the group and building on our established media partnerships and news channel.”
Under the terms of the acquisition, the two brands will continue to operate independently. The BuyAssociation brand will continue to exist, delivering its master-agent B2B distribution business as well as its established property news outlet that ranks on Google News and is read daily by investors and industry participants.
GetGround is the UK’s leading property investment platform, with a mission to make buy-to-let better by simplifying the process from start to end. GetGround helps customers seamlessly find, finance, manage, and ultimately sell their limited company buy-to-lets. Since launching in early 2020, GetGround remains the only destination that helps landlords and property investors, based anywhere in the world, to manage and optimise their UK residential property investments all online. To date, GetGround has helped more than 30,000 property investors and landlords from 114 countries to form and manage their buy-to-let companies. The platform supports UK investment property worth over £2 billion – a figure that grows by upwards of 60% every year.
Headquartered in London, GetGround also has offices in Dubai, Hong Kong, Philippines and Singapore and is backed by QED, Mosaic and leading angels.
