Preston docks

Preston has become a hotspot for homebuyers and investors

As more investment and regeneration is slated for the city, Preston has seen the largest increase in buyer demand year-on-year across the UK.

Preston’s lower property prices, attractive location, employment opportunities, and the variety of investment projects coming to the city are appealing for buyers at all stages, whether first-time buyers or seasoned buy-to-let investors.

Over the past 12 months, Zoopla sent 59% more sales leads to the portal’s Preston-based clients. This is likely due to the quantity of affordable properties found in the city. The income currently needed to buy a house in Preston is £10,000, which is only 39% of the income required to purchase a property throughout the UK as a whole.

Additionally, Zoopla delivered 58% more valuation leads to Preston estate agents, showing more homeowners are taking advantage of the spike in buyer demand. Transactions were even up by 8% in Preston year-on-year, and on average, estate agents have achieved 93% of a property’s listing price.

Regeneration and investment

The data, analysed by Mortgage Introducer, reveals the growing demand in Preston, a city that has seen much regeneration and investment over the past few years. A new masterplan for Preston is expected to transform the city further, making this commuter town for Manchester a thriving hub in its own right.

Preston City Council is set to collaborate with Lancashire County Council to put a significant focus on improving connectivity, enhancing links throughout the city, and highlighting cycling and walking routes. The biggest target for regeneration is in Stoneygate, which is on the edge of the main city centre. The goal is to raise the neighbourhood’s profile and attract more investment and footfall in this strategic area.


As the UK’s newest city, Preston was named the most improved city to live and work in by PwC’s 2018 Good Growth for Cities Index. Unemployment has fallen as the city offers a range of career opportunities and a flourishing start-up scene.

With access to green space becoming more important to residents across the UK, seven of Preston’s well-maintained parks have won green space awards. Many of the surrounding areas of these leafy spaces have been subject to investment and regeneration, such as Winckley Square Gardens.

With more sites getting redeveloped for housing and businesses and plans to improve connectivity and liveability, Preston will continue to see additional regeneration and investment. More people are expected to be enticed to Preston, which will bring even more homebuyers and investors to this thriving city in the north-west.

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT