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Hammersmith & Fulham approve White City scheme

Hammersmith & Fulham give green light White City for missing part of its residential development jigsaw 

Hammersmith & Fulham Council has approved planning permission submitted by Pilbrow & Partners to develop two buildings on Imperial College’s site, formerly known as ‘Ugli Campus’ in West London. 

St James will build 527 residential units 

Berkeley Group’s operation St James has been appointed to take on and develop the 500,000 sq ft site into a 527 unit scheme.  Planning documents state that a pair of “landmark” buildings will emerge off Wood Lane, “defined by a grand, sweeping crescent form of development”. 

Standing next to St James’s vast new White City Living Scheme comprising 1,814 units, The Centre House site currently has four low rise office buildings in situ.  St James intends to replace these with two high rise buildings of 22 and 32 storeys respectively. 

White City taking a new shape 

On the former Dairy Crest site, to the south sits Imperial’s new White City campus designed by Allie and Morrison.   To the west, currently Stanhope is creating a mixed use development from the iconic Grade II Listed former Television Centre.   

The Centre House scheme will eventually provide circa 943 new homes, 66,000 sq ft of office space and retail, leisure and community amenities on site. 

Imperial College has been collaborating on The Centre House scheme; as part of the plan around 185 (35%) of the residential units will be allocated as intermediate rent affordable housing for employees from the university and the remaining 342 will be released on the open market. Lower levels of the development will accommodate flexible commercial, community and leisure operations. 

Hammersmith & Fulham’s latest Local Plan estimates the entire WCOA will provide in the region of 7,000 homes and create 10,000 new jobs across the borough. 

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