Soaring number of accidental landlords could now begin to fall

Prospective tenants increase demand for rental properties

Rental demand has increased by 13% annually, yet the number of properties up for rent has fallen by 4%, opening up the market for buy-to-let investors.

The Association of Residential Lettings Agents (ARLA) Propertymark recently released its Private Rented Sector Report for July. The report polled 191 ARLA members at the beginning of August on information regarding tenant demand, rental supply, and rent prices.

Increased demand for rental properties

In July, demand from prospective tenants in the UK’s private rental sector increased to the highest level so far in 2018 with September 2017 being the last time it’s been this high. There were 79 new prospective tenants registered per letting agent branch in July 2018, up from 71 tenants in June and 70 in July 2017.

Because of the increased demand, competition among tenants has also increased, which can push rent prices up. In June, 35% of tenants experienced rent hikes, but in July, it dropped slightly to 31%, which is the same for this time last year.

Rental supply falls

As the supply of rentals moved in the opposite direction of demand, the number of available properties for rent fell from 191 per letting branch in June to 184 in July. And year-on-year, supply is down by 4% from July 2017 when there was 192. Also, an average of four landlords per branch took their buy-to-let properties off the market, which is up from three in July 2017. However, a recent study showed that nearly a fifth of all UK landlords have declared their intentions to continue being active in the buy-to-let sector indefinitely.

With a supply and demand imbalance generating a level of demand for rental properties higher than current availability, now could be a good time to invest in buy-to-let properties, especially in areas of the UK that have become buy-to-let hotspots.

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT