UK-leading developer Barratt makes a move eastward to Cambridgeshire

A challenging property market across central London and the south-east has seen leading developers Barratt move eastward, launching a new division in Cambridgeshire in February 2018.

The government’s 2013 Help to Buy scheme has had a positive impact for first-time buyers in the east of England with mortgage lending figures reaching a high across the region, according to the Office for National Statistics (ONS). Barratt hopes to benefit from this trend, aiming to scale down its housing range and raise the amount of offsite construction to bring down labour costs and maximise margins.

Established Cambridge-based developer Enterprise Property Group (EPGL) is seeing a sharp increase in first-time buyers, who have been able to use the scheme to get onto the housing ladder.

Sophie Schofield, EPGL

Sophie Schofield

Sophie Schofield, sales and marketing manager at EPGL, says: “I’m not surprised at Barratt’s decision to move into the area. Cambridgeshire’s housing market is one of the strongest in the UK with prices and demand outstripping many other areas of the country.”

“So far this year, the general mood of the property market in our eastern region has been very buoyant. With the growth in bio-medical and science parks in the region and large businesses such as AstraZeneca and Amazon relocating here, demand for more new homes is constantly increasing.

“The new Cambridge North station, which runs into London’s Kings Cross, has also boosted local property prices, helping to encourage commuters to look to move into the region. We have some major schemes due for completion soon and some good land and site acquisitions in the pipeline.”

Barratt is hot on the acquisition trail. In the second half of 2017, the developer almost doubled the value of land purchased to £641m compared to £328m, according to ONS data. Barratt said: “Exceptional land opportunities had accounted for the higher than historic levels and underpinned volume growth aspirations.”

Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I am a self-certified sophisticated investor because at least one of the following applies:

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:


Sign up for first access to new developments and exclusive property investment opportunities.

We send limited and targeted emails on new launches and exclusive deals which best fit your areas. We are trusted by over 30,000 active buyers as their source for new stock.

  • New property developments
  • Professional market reports
  • Property deal alerts
  • Development updates
Manchester property investment


Receive trending news straight to your inbox and stay up to date on all of the property market trends and advice.

Established since 2005 we are a leading voice of authority and commentary on the UK property market. Our news is trusted by Apple News & Google News.

  • UK housing market
  • Mortgage & money
  • Buy-to-let landlords
  • Guides & advice

Talk to us

Speak to our UK property experts today:


+44 (0) 333 123 0320

Open from 9am-6pm GMT


+852 6699 9008

Open from 9am-6pm HKT