Our unique position in the property market

We specialise in bringing together investors and property developers at the earliest stages of development

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Access unique property investments directly from top UK developers

We specialise in bringing together investors and property developers at the earliest stages of development, identifying and building investment opportunities and funding renovations and new-builds throughout major UK cities and towns. Using our unique position in the property market since 2005, we can help you access some of the best property developments and unique opportunities before anyone else.

Group Buying Power

We work with property investors from around the world, sourcing opportunities from the best developers in the market.

Ahead of the market

Our unique position in the market allows us to connect investors with developers at the earliest stages of a property development.

Free of charge

All of BuyAssociation’s deals are sourced completely free of charge for our investors, directly from the developer.

Our team

Caroline Marshall-Roberts

Group CEO & Founder

Sam Hadfield

Group Managing Director

Katie Walker

Group Commercial Director

James Dempsey

Group Sales Director

Libby Cheung

APAC Director - Hong Kong

Henry Shaw (MRICS)

Head of Sales - London

Georgia Knott

Operations Director

Andrew Davies

Investment Director

James Flatt

Investment Director

Charlie Baxter

Investment Director

David Paradis

Investment Director

Imogen Taylor

Marketing Manager

Eleanor Harvey

Content Manager

Jasmin Anusic

Senior Sales Progressor

Amanda Cunningham

Head of Accounts

Katrina Scadding

Head of Lettings - hapi.space

Jade Bowley

Regional Sales and Lettings Manager - hapi.space

Georgia Levin

Digital Content Creator

Meghan Thompson

Regional Sales Consultant

Our awards

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Our investment criteria

Direct control

Tangible, bricks-and-mortar investments with full control of your exit. We don’t deal with closed schemes or abstract investment schemes, and we will foster your relationship directly with the developers.

Different

Our selected opportunities provide a unique choice of investments that you won’t find on listing websites. From ‘one of a kind’ units or blocks, to timed offers or deals, or simply the unit with the best view of the entire project.

Contact Us

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Manchester Metrolink tram near the town hall

Choosing the best investment opportunities for our customers

Discounted

Our investment opportunities are secured at attractive price points that will offer the best returns over time, with strong and sustained rental yields. Investing early means you can benefit from acquiring the property at its best price.

Destinations

Location is everything, but we don’t follow the crowd. Our focus is on emerging locations with strong potential for growth. From city centre locations to buzzing commuter hubs, we focus on destinations with strong metrics and yields.

Contact Us

Types of property investment

Forward funding

Forward funding involves paying in instalments towards the total final cost of an investment depending on the construction process. The final instalment is then paid upon completion. This option normally comes with competitive prices to generate higher yields for the buyer.
Individual units

Individual investments are ideal for first-time property investors, owner occupiers or landlords looking to expand their property portfolios. Get access to new blocks, apartments, houses, HMOs or purpose-built student property, all direct from the developers.
Forward purchase

This form of investment is a simple and fast way to aggregate a property portfolio. All it requires is a down payment when a deal is agreed with the developer. The payment of the remainder then follows on the practical completion of the project.

Preferred equity

Preferred equity provides sponsors and property developers with a higher amount of leverage at a lower cost than common equity. For preferred equity real estate investors, it provides the opportunity to capture a fixed rate return with priority of payment and some upside.
Portfolio acquisition

A lot of big portfolios have been traded over the last couple of years, which has allowed investors to acquire significant portfolios of existing stock. Due to the current shortage of existing stock portfolios, the competition is stiff and great portfolios are hard to come by.
Joint ventures

Joint ventures and co-investments have, to a great extent, replaced traditional property funding arrangements, mainly due to the high cost of financing after the credit crisis. Debt positions are available across the whole capital stack; senior, stretched senior and mezzanine.

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What people say

In the press

Seen us in the press? Our views and opinions shared across many well-known brands

<img width="300" height="75" src="https://www.buyassociationgroup.com/en-hk/wp-content/uploads/sites/6/2023/01/Untitled-design-20-300x75.png" alt="">

<img width="300" height="75" src="https://www.buyassociationgroup.com/en-hk/wp-content/uploads/sites/6/2023/01/Untitled-design-20-300x75.png" alt="">

Station Terrace

WANT TO FIND OUT MORE?

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Self-certified Sophisticated Investor

Please read

I declare that I am a self-certified sophisticated investor for the purposes of the restriction on promotion of non-mainstream pooled investments. I understand that this means:

I can receive promotional communications made by a person who is authorised by the Financial Conduct Authority which relate to investment activity in non-mainstream pooled investments;
the investments to which the promotions will relate may expose me to a significant risk of losing all of the property invested.

I am a self-certified sophisticated investor because at least one of the following applies:

(a) I am a member of a network or syndicate of business angels and have been so for at least the last six months prior to the date below;
(b)I have made more than one investment in an unlisted company in the two years prior to the date below;
(c) I am working, or have worked in the two years prior to the date below, in a professional capacity in the private equity sector, or in the provision of finance for small and medium enterprises;
(d) I am currently, or have been in the two years prior to the date below, a director of a company with an annual turnover of at least £1 million.

I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me seek advice from someone who specialises in advising on non-mainstream pooled investments.

High Net Worth Investor

Please read

I make this statement so that I can receive promotional communications which are exempt from the restriction on promotion of non-mainstream pooled investments. The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:

I had, throughout the financial year immediately preceding the date below, an annual income to the value of £100,000 or more. Annual income for these purposes does not include money withdrawn from my pension savings (except where the withdrawals are used directly for income in retirement).
I held, throughout the financial year immediately preceding the date below, net assets to the value of £250,000 or more. Net assets for these purposes do not include:
- (a) the property which is my primary residence or any money raised through a loan secured on that property; or
- (b) any rights of mine under a qualifying contract of insurance; or
- (c) any benefits (in the form of pensions or otherwise) which are payable on the termination of my service or on my death or retirement and to which I am (or my dependants are), or may be, entitled; or
- (d) any withdrawals from my pension savings (except where the withdrawals are used directly for income in retirement).
I accept that the investments to which the promotions will relate may expose me to a significant risk of losing all of the money or other property invested. I am aware that it is open to me to seek advice from an authorised person who specialises in advising on non-mainstream pooled investments.

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