{"id":9373,"date":"2018-01-09T13:30:23","date_gmt":"2018-01-09T13:30:23","guid":{"rendered":"https:\/\/www.buyassociation.co.uk\/?p=9373"},"modified":"2018-01-09T13:30:23","modified_gmt":"2018-01-09T13:30:23","slug":"top-uk-housebuilder-sees-revenues-climb-healthy-housing-market","status":"publish","type":"post","link":"https:\/\/www.buyassociationgroup.com\/zh-hk\/2018\/01\/09\/top-uk-housebuilder-sees-revenues-climb-healthy-housing-market\/","title":{"rendered":"Top UK housebuilder sees revenues soar in ‘healthy’ housing market"},"content":{"rendered":"

The UK’s second largest housebuilder, Persimmon Homes, recorded a 9% boost to its revenues in 2017 with full-year profits expected to be 20% higher than the previous year.<\/strong><\/p>\n

The company, which was founded in 1972 and has headquarters in York, sold 16,043 properties last year, a 6% rise on 2016, while the average selling price went up by 3% to \u00a3213,300. The total amount generated by the sales was \u00a33.42bn, which is 9% more than 2016’s results.<\/p>\n

A statement from Persimmon said: “We continued to experience healthy customer demand<\/a> for new homes through the autumn sales season and the value of our forward sales on 31 December 2017 was 10% ahead of the prior year.”<\/p>\n

The FTSE 100-listed group is hoping to catch up with the likes of housing giants Taylor Wimpey and Barratt Developments<\/a>, and is expecting pre-tax profits for the year to be “modestly ahead of market consensus” when they are published next month.<\/p>\n

It also intends to support “regional markets<\/a>” – those outside of London – as it plans on investing in whichever areas offer the most opportunities.<\/p>\n

Housebuilding hot topic<\/h4>\n

Persimmon stated: “We remain mindful of market risks including those associated with the uncertainty arising from the UK leaving the EU<\/a>. However, we are keen to deliver further improvement in our housing output and remain ready to invest wherever the local planning environment<\/a> is supportive.”<\/p>\n

Persimmon’s positive results will see the CEO Jeff Fairburn pocket bonuses and benefits of more than \u00a3100m, while the top 150 employees will share a \u00a3500m pot, which is linked to shareholder dividends.<\/p>\n

The bonus scheme has been labelled “obscene” by some commentators, and the chairman Nicholas Wrigley stood down last month in protest to the uncapped pay scheme.<\/p>\n

Meanwhile, December saw the housebuilding sector<\/a> enter its 16th consecutive month of growth, according to a survey of purchasing managers. This was partly put down to factors such as the government’s Help To Buy scheme, which has kept demand high for new-build properties<\/a>.<\/p>\n

Noble Francis, economics director at the Construction Products Association, said: “Activity remains high<\/a> on site and that is clear from the number of cranes around…not just in London but even more so in Manchester<\/a>.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The UK’s second largest housebuilder, Persimmon Homes, recorded a 9% boost to its revenues in 2017 with full-year profits expected to be 20% higher than the previous year. The company, which was founded in 1972 and has headquarters in York, sold 16,043 properties last year, a 6% rise on 2016, while the average selling price… Read more »<\/a><\/p>\n","protected":false},"author":1069,"featured_media":9389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[72,27,341],"acf":[],"_links":{"self":[{"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/posts\/9373"}],"collection":[{"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/comments?post=9373"}],"version-history":[{"count":0,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/posts\/9373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/media\/9389"}],"wp:attachment":[{"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/media?parent=9373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/categories?post=9373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/zh-hk\/wp-json\/wp\/v2\/tags?post=9373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}