{"id":12671,"date":"2018-03-05T16:15:29","date_gmt":"2018-03-05T16:15:29","guid":{"rendered":"https:\/\/www.buyassociation.co.uk\/?p=12671"},"modified":"2018-03-05T16:15:29","modified_gmt":"2018-03-05T16:15:29","slug":"midlands-to-get-build-to-rent-investment-from-major-asset-manager","status":"publish","type":"post","link":"https:\/\/www.buyassociationgroup.com\/en-us\/news\/midlands-to-get-build-to-rent-investment-from-major-asset-manager\/","title":{"rendered":"Midlands to get build-to-rent investment from major asset manager"},"content":{"rendered":"<p><strong>A partnership between leading financial asset manager ICG-Longbow and property management firm SDL Group will see \u00a3250m invested into building more than 2,000 build-to-rent properties in the Midlands, in line with the market&#8217;s general refocus away from homeownership.<\/strong><\/p>\n<p>ICG-Longbow, a London Stock Exchange-listed fund provider, traditionally invests in UK commercial real estate debt-related investments, while SDL Group is a national property services group offering surveying, property management, auctions and agency and financial services.<\/p>\n<p>The joint venture, which will be named Wise Living, will inject a \u00a3250m investment into the construction of 2,000 new homes specifically to be rented out in the Midlands. And while the majority of <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/04\/12\/build-to-rent-could-be-set-for-colossal-growth-over-the-next-six-years\/\">build-to-rent developments<\/a> comprise high-spec flats in central locations, predominantly targeted at <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/01\/03\/london-exodus-sees-young-professionals-heading-to-the-north\/\">young professionals<\/a>, Wise Living will build larger properties aimed at families further out of city centres. The partnership is hoping to plug a major gap in the market, with reports that only 10% of <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/02\/28\/build-rent-sector-build-houses-cater-for-families\/\">build-to-rent homes being built are houses<\/a>.<\/p>\n<h4>New type of build-to-rent<\/h4>\n<p>As getting onto the housing ladder across much of the country becomes less and less attainable, many people are <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/01\/29\/generation-rent-on-the-rise-less-youngsters-becoming-homeowners\/\">renting for longer<\/a>.\u00a0As a result, people&#8217;s preferences are changing, particularly as renters age, with some even choosing renting over buying due to <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/02\/22\/7-surprising-things-that-tenants-would-be-happy-to-pay-more-for\/\">lifestyle factors<\/a> rather than financial considerations. Many people now prefer the flexibility and living standards that can be achieved in these types of high-quality, purpose-built <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/03\/12\/this-where-rents-rising-three-times-the-national-average-in-the-uk\/\">rental homes<\/a>, and more companies, investors and developers are hoping to meet this demand where there is currently a shortage.<\/p>\n<p>ICG-Longbow co-founder Martin Wheeler said: &#8220;The private rented sector is a compelling investment case because the undersupply of houses, which goes back decades, has now become more acute because it\u2019s more difficult to buy.&#8221;<\/p>\n<p>He also added that future investments could see the company plough as much as \u00a31bn into this type of housing over the next three years, which would prove a major boost to the sector &#8211; and could encourage others to follow suit to cash in on the high levels of <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/05\/11\/land-values-rise-in-midlands-on-back-of-strong-house-prices\/\">demand in the market<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A partnership between leading financial asset manager ICG-Longbow and property management firm SDL Group will see \u00a3250m invested into building more than 2,000 build-to-rent properties in the Midlands, in line with the market&#8217;s general refocus away from homeownership. ICG-Longbow, a London Stock Exchange-listed fund provider, traditionally invests in UK commercial real estate debt-related investments, while<a class=\"excerpt-read-more\" href=\"https:\/\/www.buyassociationgroup.com\/en-us\/news\/midlands-to-get-build-to-rent-investment-from-major-asset-manager\/\" title=\"ReadMidlands to get build-to-rent investment from major asset manager\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":1069,"featured_media":12684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2,42,6],"tags":[38,262,341],"class_list":["post-12671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buy-to-let-landlords","category-regeneration","category-uk-housing-market","tag-build-to-rent","tag-midlands","tag-newsletter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/posts\/12671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/comments?post=12671"}],"version-history":[{"count":0,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/posts\/12671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/media\/12684"}],"wp:attachment":[{"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/media?parent=12671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/categories?post=12671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-us\/wp-json\/wp\/v2\/tags?post=12671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}