{"id":2904,"date":"2017-06-15T13:00:17","date_gmt":"2017-06-15T12:00:17","guid":{"rendered":"https:\/\/www.buyassociation.co.uk\/?p=2904"},"modified":"2017-06-15T13:00:17","modified_gmt":"2017-06-15T12:00:17","slug":"buyers-drawn-clutter-viewing-property","status":"publish","type":"post","link":"https:\/\/www.buyassociationgroup.com\/en-hk\/2017\/06\/15\/buyers-drawn-clutter-viewing-property\/","title":{"rendered":"Buyers are drawn to clutter when viewing a property"},"content":{"rendered":"<p><strong>If you\u2019re intending to sell your home, tidying it up before any viewings may be a good idea as a new study shows that 24% of the viewing time is taken up focusing on clutter and mess.<\/strong><\/p>\n<p>The latest research was put together by Anglian Home Improvements and used eye tracking technology to find out what house hunters are really looking at when viewing a property.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OdmMDhB9UI\"><p><a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/02\/28\/uk-property-every-house-now-got-11-hunters\/\">UK property: Every house has now got 11 hunters<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;UK property: Every house has now got 11 hunters&#8221; &#8212; BuyAssociation Group\" src=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/02\/28\/uk-property-every-house-now-got-11-hunters\/embed\/#?secret=kKd00B85Px#?secret=OdmMDhB9UI\" data-secret=\"OdmMDhB9UI\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>The study found that men tend to focus on the outside of a property whilst women are more preoccupied what the inside looks like.<\/p>\n<p>To put this study together, a range of house hunters viewed a property while wearing eye tracking glasses to find out what grabbed their attention during the viewing.<\/p>\n<p><a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/02\/26\/property-investment-qa-1-furnish-not-furnish\/\" target=\"\" rel=\"noopener\">Furnishings and decor<\/a> took up 27% of the house hunters\u2019 focus during a viewing, whilst 24% were spent looking at the clutter and mess around the house. To put this into context, the property\u2019s layout only took up 4% of the viewing time.<\/p>\n<p>Female viewers struggled more to look past the clutter as they spent 28% of their time looking at it whilst male viewers only spent 20% of their time looking at the mess.<\/p>\n<p>The results revealed that, even though not all viewers mentioned the mess to the agent, their eyes were still <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/01\/17\/propertys-condition-important-50-british-renters\/\" target=\"\" rel=\"noopener\">drawn to it<\/a> when panning the room.<\/p>\n<p>Similar to clutter and mess, personal items also caught the viewer&#8217;s eye a lot. The data revealed that house hunters often made eye contact with particular photographs, which led the viewers to be distracted from other elements in the room.<\/p>\n<p>Melanie McDonald, head of PR at Anglian Home Improvements, said:<\/p>\n<blockquote><p>\u201cIt was very interesting to learn that so little of the participants behaviour was focused on the building and structural features, apart from the things that needed to be fixed.\u201d<\/p><\/blockquote>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GpGslcsWOA\"><p><a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/05\/22\/majority-uks-landlords-tenants-like\/\">Majority of UK\u2019s landlords and tenants like each other<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Majority of UK\u2019s landlords and tenants like each other&#8221; &#8212; BuyAssociation Group\" src=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/05\/22\/majority-uks-landlords-tenants-like\/embed\/#?secret=2DDnZiU9tN#?secret=GpGslcsWOA\" data-secret=\"GpGslcsWOA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Checking out the property\u2019s exterior features took up 22% of the viewing time, with 17% of that spent looking outside through the window.<\/p>\n<p>Based on the study\u2019s findings, Matt Carey, head of digital marketing at Anglian Home Improvements, suggests that sellers should <a href=\"https:\/\/www.buyassociationgroup.com\/en-gb\/2017\/06\/12\/connectivity-becoming-important-many-buying-property\/\" target=\"\" rel=\"noopener\">focus on a couple of areas<\/a> and aim to improve those. These include keeping a tidy garden and clearly defining any boundaries between your and your neighbour\u2019s property.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re intending to sell your home, tidying it up before any viewings may be a good idea as a new study shows that 24% of the viewing time is taken up focusing on clutter and mess. The latest research was put together by Anglian Home Improvements and used eye tracking technology to find out<a class=\"excerpt-read-more\" href=\"https:\/\/www.buyassociationgroup.com\/en-hk\/2017\/06\/15\/buyers-drawn-clutter-viewing-property\/\" title=\"ReadBuyers are drawn to clutter when viewing a property\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":1069,"featured_media":4303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2,6],"tags":[315,316,317],"acf":[],"_links":{"self":[{"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/posts\/2904"}],"collection":[{"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/users\/1069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/comments?post=2904"}],"version-history":[{"count":0,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/posts\/2904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/media\/4303"}],"wp:attachment":[{"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/media?parent=2904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/categories?post=2904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-hk\/wp-json\/wp\/v2\/tags?post=2904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}