{"id":19360,"date":"2018-07-25T12:15:15","date_gmt":"2018-07-25T11:15:15","guid":{"rendered":"https:\/\/www.buyassociation.co.uk\/?p=19360"},"modified":"2018-07-25T12:15:15","modified_gmt":"2018-07-25T11:15:15","slug":"good-reason-new-build-homes-family-choice","status":"publish","type":"post","link":"https:\/\/www.buyassociationgroup.com\/en-gb\/2018\/07\/25\/good-reason-new-build-homes-family-choice\/","title":{"rendered":"There’s a good reason why new-build homes are a family choice"},"content":{"rendered":"

Builders, developers and investors need to keep their target buyer in mind when marketing property, and new research explains the draw of new-builds for families.<\/strong><\/p>\n

Zoopla\u2019s parent company ZPG Plc recently conducted a survey, Insights into new homes buyers 2018<\/em>,\u00a0questioning 600 UK adults who were either looking to buy a property<\/a> in the next year or had bought in the last 12 months. The survey focused on what features<\/a> were most important to them in a new-build<\/a> home.
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\nWhat the findings highlighted was that new-builds were attractive because easy maintenance<\/a> and convenience were a priority. Other important features included government-backed schemes like Help to Buy<\/a>, a more straightforward sales process with developer incentive packages and energy efficiency<\/a> ratings making mortgages<\/a> easier to obtain.<\/p>\n

Those surveyed believed that new-build homes are easier to sell<\/a> and cost less to run over a year than second-hand properties. They also liked the chance to personalise their new home, choosing fittings, decor and furnishings prior to completion.<\/p>\n

Marketing a lifestyle attracts buyers\u2019 interest<\/h4>\n

ZPG\u2019s report also revealed the power of a strong marketing campaign. When those taking part were shown adverts for new housing<\/a> schemes, the most positive reaction was generated by lifestyle images, people they could identify with and key amenities, encouraging would-be buyers to imagine living a similar life.<\/p>\n

The data collated suggests that housebuilders<\/a> should be promoting the benefits of buying a new-build, reinforcing the eco credentials and low running costs<\/a>, while offering period styling features. More than 50% of families stated a keen preference for new-builds, so developers should be aiming to use family-focused marketing material to promote a lifestyle concept to attract families.<\/p>\n

Young professionals<\/a> with no children and empty nesters<\/a> were more open minded, favouring either a second-hand property with more period features or simply stating no specific property preference.<\/p>\n","protected":false},"excerpt":{"rendered":"

Builders, developers and investors need to keep their target buyer in mind when marketing property, and new research explains the draw of new-builds for families. Zoopla\u2019s parent company ZPG Plc recently conducted a survey, Insights into new homes buyers 2018,\u00a0questioning 600 UK adults who were either looking to buy a property in the next year… Read more »<\/a><\/p>\n","protected":false},"author":217,"featured_media":19368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[59,6],"tags":[101,44,341],"acf":[],"_links":{"self":[{"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/19360"}],"collection":[{"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=19360"}],"version-history":[{"count":0,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/19360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/19368"}],"wp:attachment":[{"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=19360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=19360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyassociationgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=19360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}